SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: earn progressively, save boldy, acquire a home, and prepare for retirement. Yet Gen Z is approaching cash with a fresh point of view. Rather than concentrating entirely on long-term buildup, this generation is prioritizing equilibrium, w

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